Microblogging is emerging as a new communication channel for a lot of brands. From labels such as Myntra, Axis Bank, Flipkart and Tanishq, brands have perfectly used it to communicate with their potential customers around festivals. With billions of users, Twitter and Tiktok remain the most popular microblogging sites, other platforms such as Tumblr, Helo, etc, are also evolving.
According to experts, people love short and crisp messages. Hence, microblogging is growing rapidly.
While Twitter is already one of the most popular microblogging tools, TikTok, is also growing as a new option for advertisers in the market. Tiktok even launched its ad formats ahead of Diwali to become a go-to platform for advertisers. This newly introduced ad-format by Tiktok was a way to woo brands to maximise their visibility on Tiktok during this festive season.
This festive season, the lead campaign for Tanishq was #VirasatByTanishq and #Jewelfie which asked consumers to buy a legacy from Tanishq and share what their selfie wearing it. The messages on the micro-blogging site were to encapsulate the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations.
Ushering in the festive vibes, GoIbibo also joined hands with microblogging giant, Tiktok and launched #TikTokDiwali campaign. Under this campaign, TikTok launched Diwali-themed stickers that will be available for all users to create unique, personalized greetings using #TikTokDiwali.
Not just the big e-commerce labels but offline players like Haldirams also launched #HungryForHaldirams campaign to leverage this festive season.
Micro-blogging, the shortest medium to disseminate the message, is evolving rapidly. Since the brands are using microblogging with high zeal, it seems that the trend is going to have a bright future in India.