Digital Marketing for Travel Industry


The travel & tourism sector in India accounted for 8 per cent of the total employment opportunities generated in the country in 2017, providing employment to around 41.6 million people during the same year. The number is expected to rise by 2 per cent annum to 52.3 million jobs by 2028.   Travel and Instagram With over one billion active monthly users, it’s clear that Instagram has the power to shape how we travel. Average social media users are feeling the pressure to visit the same hotspots as their favorite influencers and replicate that sun-drenched, pastel aesthetic in return for validation in the form of likes and followers.

Think about it: before we venture abroad or to a far-flung region of our own fair isle, we visualize the enjoyment such a place will offer. From white sand beaches to aquamarine waters, snow-blanketed ski slopes to the bright lights of a modern metropolis, we see in our mind’s eye what is to come. An image that jives with our own perception, or plants a fresh seed, inspires thoughts about the experiences we will have and the memories we will make.

You can promote incredibly polished marketing content via regular Instagram posts, but for something a little more authentic, Insta Stories is where it’s at. Stories has rapidly become one of Instagram’s best-loved features and it offers an opportunity to achieve brand awareness while giving followers a unique look at what it is you’re offering. Stories can be up to 15 seconds long, although live videos can last up to an hour.

Travel and Content writing

Travel blogging is one of the most important ways to generate sales for your tourism products. It can increase your sales in your existing target market, as well as create new opportunities, for example by using bloggers from different disciplines, which appeal to a new group of potential customers. Therefore, you need to invest in writing, maintaining and planning your company’s travel blog.

Travel blogging is ideal for your tourism business because it:

  • has a positive effect on your search engine optimisation (SEO)
  • generates traffic to your website
  • acts as your social media hub
  • can position you as an expert in your field
  • reaches a wider market (word of mouth referrals)
  • builds trust and loyalty with your customers.

Travel and Pinterest

The travel industry can be a bit old-fashioned. The big players don’t always keep up with the latest online marketing trends. Did you know there’s a new way for small tour operators to find customers who are looking for personalized travel experiences?

Thousands of users go to Pinterest everyday to plan for their vacation and get holiday travel inspiration. Travel is more popular on Pinterest than on other platforms, such as Facebook and Twitter (which may be more popular channels overall, but they are less visual).

As a business, you can do two things with Pinterest: 1) bring traffic to your website, and 2) build awareness of your brand.

Pinterest works best for brands that people rely on as useful sources of information. When people trust you and see you as an authority, it becomes easier to sell to them.

Remember, you need two things:

  • Content – articles, blog posts and podcasts that provide value and interest to your audience
  • Beautiful pictures – included with your content

When you use these and make Pinterest your main source of traffic, you can build a significant following in just a few months.

 

Travel and Youtube

YouTube data shows that travelers are spending more time watching online videos than ever before, with views of travel-related content up 118% year over year (YoY).Travelers want to do more than just watch videos on YouTube; they want to connect with creators and brands.

It’s not all about travel for these YouTube visitors, though. Three in four come to watch videos related to their interests, hobbies or particular topic.Travelers often watch content in categories closely related to travel, such as restaurants, spas and food and drink. Compared with the average YouTube user, travelers are 18x more likely to watch videos about restaurants, for example.

So, if you are in Travel Business and looking for brand awareness, content marketing to increase your outreach. Please contact us for more information.

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